Kids Active - Business Introduction Package
When Kids Active owners Reza, Kaye and Craig wanted to include video in their website and social media they got in touch about our Business Introduction Video Packages.
A few weeks later, we had held our pre-production meeting and completed the planning for their shoot; writing two scripts for their videos.
We headed over to Hilbert in Perth’s Southern suburbs to start creating their media content.
Business Introduction Videos
Kids Active has a number of centers around Perth, so we created a longer overview video, specifically designed for their website, to introduce the whole business.
The shorter video specifically introduces the center in Hilbert and is designed for social media.
Each of these videos was created not just in this 16x9 aspect ratio, but also a 4x5 vertical format - which is great for social media. And all versions were created with and without captions - meaning that whatever the use, Kids Active had the right format of video for the job.
Social Teaser Videos
From the footage we also created 3 short social teaser videos. These are designed as quick marketing tools to be used on the client’s website, social media or email campaigns. Again, these were created in both a 16x9 format (shown) and and a 4x5 vertical format - which is great for social.
Facebook Cover Video
You Facebook cover image space is valuable real estate on your Facebook. It’s a great place to get your message across to visitors without them needing to visit your website. As part of the package we created a Facebook cover video for Kids Active.
Photos
We also created a series of images for Kids Active to use on their website, social and print media as well as future email campaigns.
For each of their 13 staff, we shot two headshots
We also created a series of 22 images that showcase the inside of the facility. These are great for their website and any print media.
360 Images
And finally we created a series of 360 images - allowing Kids Active to embed the images on their website - providing an amazing way for potential clients to explore their wonderful facilities.
Behind the Scenes - What Goes Into Creating This Media?
All of this media was captured over one day, but prior to shooting we held a pre-production meeting to really get to the heart of what Kids Active were about and what they wanted to communicate to potential customers.
From there, we created the planning documentation for the shoot. In this case we wrote two scripts for the client’s review and feedback - these are what drove shooting on the day.
As a company, we focus a lot on pre-production - we believe it allows us to be more efficient in shooting as well as in the edit;- we already know what we’re looking to create, so it’s less of a messy puzzle.
Our process is a collaborative one with clients. During planning stages we work collaboratively to ensure we communicate the client’s messages. Then during production, we tend to shoot in a natural style - so working as unobtrusively as possible;- to really capture the true spirit of the business.
Let's Wrap This Up…
Working with children is often difficult for all, but we believe our friendly, relaxed and unobtrusive style really helped to put the kids at ease. This project really helps showcase the amount of professional content that GINGERBEARD Media can create for businesses to use on their website, social media and email marketing campaigns.
If you’d like to learn more about our Business Introduction Packages head here, otherwise please feel free to get in contact to have a chat about how video could be helping your business
