Plumbing Bros - Maintenance Videos
When Plumbing Bros were asked by one of their real estate agency clients to create a series of information/education videos that would help their rental tenants with common rental maintenance issues, they got in touch with GINGEBEARD Media to plan and shoot a series of videos.
We helped Joe from Plumbing Bros to plan and create a series of 8 videos which would help rental tenants solve common problems and at the same time, help the rental agency save time and money in ‘false’ call-outs.
Let’s take a look at what we created.
This is the 3rd time that we’ve assisted Plumbing Bros and it’s great to see them investing in their media to help their brand.
Behind the scenes the videos were unscripted, allowing Joe to concentrate on a natural performance - allowing the viewer to feel that these videos are helpful, as opposed to a marketing video.
We collaborated with Joe to understand his communication points for each video, and then planned how best to capture that content in a concise and compact format.
Our ultimate aim here is not only to serve a purpose for the rental agency and tenants, but also allow Plumbing Bros to build their brand through education and trust by having these videos reach a wider market on the internet;- brilliant value.
And by involving a professional video production company, it helped Plumbing Bros by saving time and ensuring the videos are reflective of their professional brand.
These videos are a great example of educational micro-content that helps build trust in your brand.
They will be great to send directly to clients to assist with problems, but they also have potential for embedding in website blog articles as well as social media and email campaigns.
Free, helpful education through videos is a real winner on the internet. Plus, the information contained is likely to be valid for years to come - so Plumbing Bros can really put it to work for a long period of time - that’s the best kind of value for video!
If you’re looking to build trust in your brand and would like to create how-to and educational content - feel free to get in touch.
