Testimonial & Case Study Videos

Use Video to Build Trust in Your Brand!

It doesn’t matter the size of your business, there is nothing stronger to build trust with your potential clients than a testimonial or case study video. A great testimonial or case study video showcases your business, product or service at its best.

Endorsements from your customers

Our testimonial & case Study Videos create marketing content that help your business build trust in its industry, highlight your service and interact and engage with your target market customers; ultimately helping you to win new customers time and time again.

We’ve found that testimonials typically fall into one of two categories; formal and informal, or as we call them ‘Social’; for their typical use as social media marketing.

So what’s the difference?

Social (Informal) Testimonials

Informal or, we know them, ‘social testimonials’; as they usually end up on social media, are designed to market your business differently to the formal style.

In our Social Testimonials, our aim is to fly under the radar that this is a marketing video;- ultimately so that the viewer doesn’t recognise the video as an advertisement. To do this we shoot with a more ‘raw’ feel, the camera moves a lot more and it feels like more of a natural conversation with the interviewee. This in turn leads to a feeling of ‘realness’ which in turn leads to trust as they feel like a normal conversation.

Because these videos typically end up on social media, we tend to focus on the creation lots of smaller content rather than 1 long video.

If you’re looking build a ‘real’ feel around your product or service, then this is definitely a winner for you

Formal Testimonials

Formal testimonials typically comprise of a more formal sit-down interview and tend to be more suited to more ‘corporate’ experiences and stories.

When filming and editing we use our time to explore the interviewees journey and sculpting their responses to really help sell your message.

On the shoot itself we spend more time setting up lighting and generally making the shot feel more produced.

The videos we create are typically a longer format - around 2:30 minutes in length and usually end up being used on our clients websites, helping to engage with those who are engaged with the business, product or service.

Our overall aim here is to create a formal, corporate video that assures the viewer in your business, product or service.