Parkland Mazda TVC
We’ve worked with The Marketing Mix (TMM), now based in Leederville a couple of times, with the last project being to shoot a series of social media marketing for Prestige Honda in Myaree.
TMM are a digital marketing agency, helping their clients market their businesses through Google ads, social media, Spotify, YouTube, TV, cinema, radio and print media.
This time TMM asked us to help capture visuals of the business in operation that would primarily function to deliver a television advert and secondary to build a series of visuals, a video library, that the agency and the client, Parkland Mazda, could use in the future.
Concept, Producer and Edit: The Marketing Mix (TMM)
Camera / Director: GINGERBEARD Media
Drone: Precision Focus
Behind the Scenes
Behind the scenes this was a full day shoot as we looked to capture a range of storylines; pieces from all can be found in this 30-second TVC. Our aim was to capture both ‘buyer storylines’ - with a range of demographics and vehicles as well as some ‘service specific’ footage so that specific areas of the business could be marketed.
We had a very flexible collaboration with TMM, who were on the shoot, discussing what they were trying to communicate to their audience and then how visually we would capture it.
This is our first TVC and we’re proud that a client has trusted us with capturing their footage and of what we achieved for the client on the day. We hope to work together to shoot other TVCs footage - it’s a different creative process, but a great challenge on the day.
Let’s wrap this up
This project is a great example of how we collaborate with other creatives for a final product - we’re happy to work on our own or as part of a wider, bigger team. Ultimately, it’s always about getting the right solution for the client.
This project has not only delivered a TVC for Parkland Mazda, but they also have started their video library with a massive range of visual assets which they can put to use whenever they want, however they want.
If you’re an agency who’s interested in our freelance services or a client who’d like to work with us directly - then we’re always happy to talk about video - just get in touch.
