Museproject - Client Testimonial Video from Global Cool Air
When website developers and SEO experts Museproject needed a testimonial from their client Global Cool Air, they got in touch.
Marc from Museproject wanted to capture a simple testimonial that would help communicate the value their work brings to their client.
Museproject had already had a basic testimonial captured in the past, but this time he wanted to increase the production level. Let’s check out what we created.
On location we ran a two-hour shoot - capturing a 20-minute interview from pre-prepared questions and a series of overlay/b-roll shots of Chris from Global Cool Air and his team at work.
We then cut the interview into a two-minute testimonial video - this would become the main video for Museproject’s website. We also cut a series of 5 short soundbite videos in vertical format; perfect for social media.
During the edit we decided to head down a more creative path - driven by the funky music, we wanted to make the whole edit a little more funky. So we picked out key moments from the video’s message and reinforced them with animated graphics. This really helped communicate the points being made and keep viewers attention.
Thsi project is a great example of how testimonials video content doesn’t have to take long periods of time to shoot, but that spending a little extra time in editing can really help bring extra style to your video, better engage viewers and help communicate your interviewee’s points.
And with the additional microcontent that we’ve created, Museproject can now drip feed their social media with additional content - making the most from what we’ve shot and the budget that they’ve spent.
If you’re interested in learning more about how testimonial videos could be helping to market your business, feel free to get in touch. You can find some more examples of testimonial videos here.
