Western Force - ALTRAD TVC

24 Apr

When the Western Force wanted to create a TVC-style advert with their Principle Partner ALTRAD - highlighting their safety equipment supplies, they got in touch.

The brief was to match the style of the ads which had been shot with the New Zeland and French national teams - let check out what we aimed re-create.

After some planning and transition idea development, we headed to the studio to create!

We worked collaberatively with 7 players from the men’s and women’s teams over the course of half a day to capture the footage. Then we headed into the edit. Let’s check out the 30-second and 15-second fast-paced ads that we created.

But wait, there’s more! A big thanks to Paul from Western Force for shooting and cutting this behind the scenes video from the shoot.

This video is already being put to work, not only online but also getting shown multiple times at each of Western Force’s games at HBF Park. Again, kindly Paul has sent over some images of the video in action.