1Cover Travel Insurance - Case Study Videos
We were contacted by Sydney-based 1Cover Travel Insurance’s marketing team to create two case study interview videos, we gladly hopped on board the project.
Fast forward a couple of weeks and the 1Cover marketing team flew in from Sydney to be in Perth for the shoots which, for due to the distance between locations, split over two days.
Our first case study was from a family based in Australind, from our interview we created one main video and a series of social media micro-content or soundbites that will help 1Cover Travel Insurance market their services on social media.
Let’s check out the main interview case study we created.
As well as the 5 micro-content or soundbite videos that we created from the interview/main edit.
On our second shoot the following day, we headed to Greenwood in Perth’s Northern suburbs to capture Isabella’s story.
From this interview, we created two longer length videos - a long and short version
As well as 2 micro-content or soundbite video for marketing use on social media.
To assist 1Cover in getting the maximum from these new marketing tools, all the videos were:
Created with Australia and New Zealand branding for consistent use across the two countries
Provided all videos with and without captions - making social media marketing more engaging for the viewer, and finally
We delivered all the videos in both the 16x9 format that’s shown here as well as a 4x5 format - which is a vertical format, great for use on social media as it takes up more of the feed.
This project is a great example as to how you can use your customers to help market your business, and how much powerful content you can create from one-off interviews.
If you’re looking to leverage the power of your customers through testimonials and/or case study and would like to have a chat, feel free to get in touch.
