WesTrac - Introducing DTC
Management of change is important within large organisations, and a key component of that is communication around change.
So when WesTrac introduced a new timesheet system and needed to explain the roll out and changeout to their employees, they got in touch to find out how they could incorporate video into their strategy.
We headed over to their head office in South Guildford to capture this video.
Behind the scenes, we captured 3 interviews with employees who worked in different parts of the business as well as different levels. This process allowed us to show the new process from start to finish and as the new system operated at all levels of the business.
The interviews were unscripted, but guided, allowing the employees to put their responses in their own words - allowing better engagement for other employees, but also ensuring we captured specific messages around the system.
In edited we switch between stories, allowing the viewer to explore the new system, the change and the positive impacts when compared to the old system.
This video is a great example of how GINGERBEARD Media can assist your company communicate with your employees. Change is hard, but video can help, get in touch if you’d like to chat.
