SpacetoCo — Capturing a Decade of Growth
For SpacetoCo, their anniversary celebration wasn't just an opportunity to bring people together - it was also the perfect chance to capture valuable content that could support their marketing and storytelling long after the event had finished.
Having worked with SpacetoCo on several projects since 2022, we've had a front-row seat to the company's growth. Over that time, we've watched the business expand from Australia into New Zealand and more recently into the United Kingdom.
Along the way, we've created imagery and video content that has become a core part of their marketing. SpacetoCo has regularly commented that our photos and videos have been a strong underpinning for their website and social media presence, with our imagery frequently featured on key website pages and used as the spearhead of their marketing campaigns.
When the opportunity arose to capture their 10-year celebration, it wasn't just about documenting an event. It was about helping create the next chapter of content for a brand we've seen evolve over several years.
Our Approach
The event was held at North Perth Hall — a particularly meaningful location to the client as it was the very first venue listed on the SpacetoCo platform.
This project had several moving parts happening simultaneously:
Capturing speeches throughout the evening
Filming guests interacting and enjoying the event
Recording a series of customer testimonials
Coordinating photography coverage of the event
To help achieve this, we brought in a dedicated photographer, allowing us to focus on capturing interviews and event footage while ensuring the client received comprehensive coverage of the evening.
Like many live events, success came down to preparation and execution rather than extensive scripting. Understanding the event run sheet, knowing where key moments would happen, and being ready to adapt on the fly were critical.
Capturing Testimonials During a Live Event
One of the key goals of the evening was to capture feedback from customers of the client who had used and benefited from the SpacetoCo platform as well as some key people in the client’s 10-year journey.
We established our interview area at the back of the hall, serving several purposes:
Minimised disruption to the event and the guests
Created an authentic background with guests mingling behind interviewees
Reduced safety and logistical issues
Helped manage sound as effectively as possible within a busy venue
These types of interviews often work best when people are already engaged with the event and feeling positive about their experience. The challenge is finding a setup that feels professional while still maintaining the energy of the event.
Challenges & Considerations
Event venues can be challenging environments for video production, and North Perth Hall was no exception.
The biggest challenge was sound.
Large halls with hard surfaces naturally create echoes and reflections, particularly when filled with dozens of people having conversations at the same time. While careful microphone placement and interview positioning helps to minimise these sort of issues, a significant amount of audio cleanup was still required during post-production.
Lighting was another consideration.
While the venue lighting worked well for the event itself, it wasn't ideal for interviews. To ensure interview subjects looked their best, we incorporated additional lighting into our setup, helping separate them from the background and creating a more polished result.
What We Delivered
Following the event, we delivered:
Event Highlight Video
1 x 40-second event highlight video
Delivered in both 16×9 and 9×16 formats
Customer Testimonial Videos
7 testimonial videos
Lengths ranging from approximately 45–90 seconds
Delivered in both 16×9 and 9×16 formats
Supplied with and without captions
Event Photography
Full event photography coverage from the evening
This provided SpacetoCo with a substantial content library that could be used across website, social media, and future marketing campaigns.
Let’s Wrap This Up!
Events often bring together customers, partners, supporters, and advocates in a way that's difficult to recreate.
By combining event coverage with customer testimonials and photography, SpacetoCo was able to maximise the value of the evening and walk away with a diverse range of content that extends far beyond a single celebration.
If you're already bringing people together for an event, it can be one of the most effective opportunities to create authentic content that supports your marketing long after the day is over.
If you’re looking at an event highlight video for your business, capturing testimonials or just want to understand how you can maximise the value of your project, please feel free to reach out to have a chat
