Earflo - Launching a Digital Health Product for a Global Audience
Launching a new product is challenging.
Launching a healthcare product internationally while navigating regulatory approvals, legal considerations, and a global audience adds another level of complexity entirely.
We worked with Earflo to create a product launch video for the release of their innovative digital health device, which later went on to win Best of Innovation in Digital Health at CES 2026.
The goal of the project was to create a launch video that helped communicate the problem Earflo solves, build trust with parents, and support the product’s international rollout.
Behind the Scenes: How We Produced This Campaign
We've also created a behind-the-scenes breakdown of this project, covering the planning, location selection, talent, photography, and production decisions that helped bring the campaign together.
Our Approach
This video formed part of a larger ongoing project with Earflo, with additional video and photography assets also being developed alongside the launch campaign.
Prior to filming, we worked through a detailed pre-production process, including:
Concept and script development into pre-production planning
Studio research and bookings
Visual direction
Because the video needed to communicate both emotion and product understanding, planning became a critical part of the process.
The story needed to feel compassionate and relatable to parents dealing with health concerns involving their children and also clearly position the Earflo device as a new and trust-worthy solution.
Filming for an International Launch
The project was filmed in a hired studio home in Perth’s northern suburbs, using talent sourced from Earflo’s employees, family, and friends.
However, although filming was happening in Australia, sales would start in the United States, starting with the launch at CES 2026.
That meant we needed to carefully consider:
The style and look of the home
Talent selection
Wardrobe and presentation
The filming style and overall tone
The goal was to avoid anything feeling overtly Australian or visually distracting for an American audience.
Subtle production decisions like these often go unnoticed by viewers — but they play a major role in helping a campaign feel natural and relatable within its target market.
Creative & Technical Approach
From a messaging perspective, this project required precision.
At the time of filming, Earflo was still progressing through FDA approval processes, which meant every line of wording needed to be carefully considered to avoid potential compliance or legal concerns.
This influenced:
Script wording
Product claims
Visual demonstrations
Overall messaging structure
The challenge became balancing emotional storytelling with controlled, compliant communication.
Creatively, the focus was on building empathy first, helping viewers connect with the experience parents go through, before transitioning into the product and its benefits.
What We Delivered
For this stage of the project, we delivered:
1× 60 second main product launch video
The video was initially created for Earflo’s CES 2026 launch, but has also been used and repurposed for use on the client’s:
Website
Social media
and advertising campaigns
Let’s Wrap This Up!
Projects like this highlight how much strategy can sit behind what appears to be a simple product video.
When launching into international markets - particularly in healthcare and regulated industries - production decisions go far beyond visuals alone. Messaging, compliance, audience perception, and emotional tone all need to work together.
For Earflo, the goal was to create a launch video that felt trustworthy, compassionate, and globally relevant - while supporting a product entering a highly competitive international market.
If you’re looking at launching a product, or creating product videos for your product range - reach out to have a chat
