JasonL Office Furniture - Social Content

When a national brand is creating content across multiple locations, consistency matters.

JasonL Office Furniture had already developed a strong style of video content over East and were looking to replicate that approach locally here in Perth.

The goal was to create a series of marketing videos that could be used across their website and social media — covering products, services, and introducing key team members.

Our Approach

The project was filmed over a full day at their Osborne Park showroom, giving us access to both their team and their full range of office furniture.

JasonL came prepared with a clear brief, along with pre-production scripts and notes to guide each video. On the day, we worked closely with three members of their sales team, who stepped in as on-camera talent.

We started with a series of videos that provided an overview of the extensive showroom facilities and ‘why choose JasonL’ that could be used as advertising.

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Next we moved onto a series of product videos.

A key part of the process was adapting to different presentation styles. Some team members preferred a more conversational delivery, working from bullet points and allowing for movement on camera. Others were more comfortable sticking closely to a script, which we supported using a teleprompter setup.

This flexible approach meant each video felt natural to the presenter, while still maintaining a consistent overall style.

Creative & Technical Approach

With a mix of product, service, and team-focused content, variety was important — both in messaging and visuals.

We used different areas of the showroom to create distinct looks across the videos, while keeping everything aligned with the JasonL brand. Capturing overlay footage throughout the space also gave us the flexibility to support edits with relevant visuals and avoid repetitive framing.

What We Delivered

At the completion of the project, we delivered:

• 11 videos, including:

  • Team introduction videos

  • Product and service overviews

  • Product-focused videos

  • FAQ-style content

This gave JasonL a well-rounded library of content that could be used across both their website and social channels.

From a technical standpoint, the focus was on creating content that could work across multiple platforms. Each video was delivered in both:

• 16×9 format for website use

• 9×16 vertical format for social media

We also provided versions with and without captions, allowing the client to choose what best suited each platform.

These marketing assets are now being used across the client’s website, social media including being run as pre-roll ads on YouTube, allowing them to re-target website visitors with video content.

Let’s Wrap This Up!

This project was about delivering consistency at a local level.

By aligning with JasonL’s existing content style while adapting to their Perth team and location, we helped create a cohesive set of videos that fit seamlessly into their broader marketing efforts.

For businesses operating across multiple locations, this kind of approach ensures your brand feels unified — no matter where the content is created.

If you’re looking to build a consistent video presence across your business, it starts with a clear plan and a flexible production approach.