Trayd Australia - Corporate Overview Video
Trayd Australia is a multi-trade services company that works across a wide range of industries. They got in touch with us to create a corporate overview video that would better position them when communicating with other corporate clients. The video needed to feel polished and professional while showcasing the breadth of services they offer.
Our Approach
To achieve this, we developed a corporate-style video that combined scripted professional voiceover with authentic interviews from Trayd’s owners. Our focus was to create a narrative that felt both personal and professional, helping Trayd communicate their story while appealing to larger corporate partners.
Filming took place over two days.
Day one: At Trayd’s Malaga premises, where we mocked up a number of trade scenarios to represent their multi-trade services.
Day two: On real worksites around Perth, capturing genuine footage of their team in action.
One of the challenges was showing the wide variety of trades they offer without making the video feel repetitive. By creating different setups, mixing perspectives, and blending in real worksite footage, we captured the scope of their services in a cohesive way.
What We Delivered
We produced two videos:
A longer corporate overview, designed for their website and industry functions.
A shorter cut optimised for social media and advertising.
A series of screengrab images for their website and print media
The Client’s Words
Trayd Australia was thrilled with the final result and shared this amazing feedback:
"We recently engaged GINGERBEARD Media to create a corporate video for Trayd Australia, and we couldn't be happier with the result. Bruce was an absolute legend—he made the entire process seamless from start to finish. He really took the time to understand our business and what makes Trayd unique, and the final product reflected that perfectly. The video captured our in-house multi-trade capabilities and told our story in a way that felt authentic and professional. Highly recommend GINGERBEARD Media if you're after quality work and an easy, collaborative experience."
Helping Build a Better Brand Image
If you’re looking to showcase your business with a polished, corporate-style video that tells your story and highlights your services, we’d love to help.
