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GINGERBEARD News - What Instagram's App Update Means For Businesses

In today's post we're taking a look at the recently changes to Instagram.

Following on from our recent post on Instagram's move to longer videos, you may have noticed that your Instagram app on your phone or tablet updated last week. And with that came an updated icon on your home screen, a new black and white design layout and changed internal icons for Boomerang, Hyperlapse and Layout. 

Instagram said that the move was, once the app was launched, designed to keep the colour to users media, rather than the app itself.

While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.
— Ian Spalter, Instagram Head of Design

So whilst this small design change doesn't mean too much, it does continue to emphasis the need for great looking media on your company's page.

More Importantly For Businesses

Instagram announced that they were looking at rolling out two more changes; business pages and analytics.

Business pages are unlikely to mean a massive amount for those outside of media businesses such as photographers or those involved within the wedding industry. But the addition of a contact button next to your follow button could offer opportunity for potential customers to contact you - effectively another potential contact avenue.

However, analytics is where we saw biggest interest for those who run a business Instagram page/profile.

Up until now we have really only had "like counters" and "video video counts" to measure our effectiveness or reach. But these changes will see businesses, brands and marketers all being able to analyse their effectiveness better, or at least understand where and who they were reaching with their posts and page. 

The change also means Instagram will look to further develop it's specific targeting marketing reach - another noticeable influence coming from its owners;- Facebook. Expect more targetable advertising to come soon.

Obviously, these are just some initial thoughts on the change. As normal we'd love to hear yours in the comment section below. And as as ever if you would like to chat about how video can help you business, please feel free to get in touch.

Bruce Garrod; reporting on more than just a beard.