Introducing Gentronics
We recently worked with Gentronics, a Perth-based welding supplies company, to produce a clean and professional introduction video - created primarily for use at a tradeshow, but with enough flexibility to be rolled out across their website and socials.
A Video That Works Across Mulitple Channels
The goal was to introduce Gentronics to new customers in a clear and engaging way, without needing anyone from the business to appear on camera. While the video was initially planned for their tradeshow booth, we designed it from the outset to also work well on digital platforms - giving the client more value from a single piece of content as they can use it for more than just what they originally planned.
Filmed On-Site in Welshpool
We filmed at Gentronics’ Welshpool premises, capturing thier product ranges, service areas, and behind-the-scenes footage that reflects their role as a trusted local supplier to the welding industry. Their location gave us great access to real-world visuals - their large premises, products on shelves, and staff at work — all contributing to the "advertorial" tone the client was after.
Our Approach
Gentronics came to us with limited experience in video production, so we took the lead on scripting, shot planning, and the overall production process. The client preferred not to appear on camera, so we proposed a scripted professional voiceover paired with overlay footage - a format that allowed us to focus on visual storytelling while keeping the message sharp and polished… a metholody that meant the client didn’t have to stress about being on camera.
We worked closely with the client to shape the script, then handled all filming and editing, making sure the final video delivered the tone and message they were after.
What We Delivered
The finished product was a single overview video, formatted for widescreen playback at events, online use, and social media sharing. The video features:
Professional voiceover
Overlay visuals filmed on-site
On-screen animated motion graphics to highlight key messaging
Clean branded finish
Where It’s Being Used
The video debuted at a major tradeshow, and is now featured on the Gentronics website, with plans to continue using it across social media and email.
Need Something Similar?
If your business needs a sharp, professional video to showcase at events, feature on your website, or share across digital channels — even if you’re not sure where to start — we can help. We’ll guide you through the process, take care of the planning, and deliver something that works hard across multiple platforms.
Get in touch and let’s chat about your next project.
