How Much Does Corporate Video Production Cost in Perth?
If you're planning a corporate video, one of the first questions you'll probably ask is:
"How much is this going to cost?"
It's a fair question, but unlike buying a laptop or booking a hotel room, there isn't a standard price for corporate video production….. and they’re often hard to package.
Every business has different goals, different audiences and different video production requirements. A simple customer testimonial filmed in your office is a very different project to a multi-location brand video with drone footage, motion graphics and social media edits.
Rather than asking "How much does a corporate video cost?", a better question is:
"What determines the cost of a corporate video, and how can I get the most value from my budget?"
In this guide, we'll explain the biggest factors that influence pricing and share a few practical tips to help you plan your next video project.
Why Every Video Project Is Different
One of the biggest misconceptions about video production is that pricing is based on the length of the final video.
In reality, the finished duration is only a small part of the project.
A polished 60-second company overview video could require weeks of planning, a full or multiple days of filming, multiple interviews and several rounds of editing.
Meanwhile, a five-minute training video filmed in a single room may be much simpler to produce.
What you're really investing in is the process behind the video.
What Affects the Cost of Corporate Video Production?
Every production company works slightly differently, but the same core factors influence most projects.
Pre-production
The best videos are usually the best planned.
Before any filming begins, time should be spent understanding your business, the purpose of your video(s) and organising the production.
This can include:
Understanding and planning the video(s) purpose and how and where it will be used
Developing key messages to be included in the video
Developing the style, tone and methodology for the video(s) - is this an interview, presentation/talking head or voiceover
Creating scripts and interview questions
Choosing filming locations and organising props if required
Scheduling staff and ensuring equipment and facilities are ready to be filmed
Strong planning typically results not only in a smoother and less-stressful filming day and a better finished video, but also in reduced post-production/editing time, as you’ve made many of the decisions up front.
Filming
The filming day is often the most visible part of the process, but there are still many variables.
These include:
Half-day or full-day filming
Number of, and distance between locations
Number of different setups - lighting and camera
Number of interviews or people presenting to camera
If additional crew members are needed/required
Lighting requirements
Audio requirements
Drone footage
Travel time
A project filmed at one office is naturally very different from a production involving multiple locations across Perth or even further afield.
Post-production
Editing is where the story comes together.
This stage often includes:
Selecting the best footage and takes
Editing interviews
Colour grading
Audio mixing
Reviewing and selecting licensed music track(s)
Creating animated motion graphics
Title sequences and if outro branding needs to be created
Captions
Client revisions
Cut down versions, social media versions and exporting multiple formats
For many projects, editing represents a significant portion of the overall production time.
It's Not About the Length of the Video
This surprises many businesses.
A one-minute video can easily require more work than a five-minute video.
Imagine these two projects.
Example One
Deliverable: A five-minute training video filmed in a meeting room with one presenter.
Comprised of:
One location
Unscripted presentation, but the client is ok with a more ‘natural’ delivery
Minimal editing
Example Two
Deliverable: A 60-second company overview video
Comprised of:
One scripted presentation - requiring writing prior to filming and a teleprompter delivery
Three short interviewees
Two filming locations, with travel between
Drone footage
Product close-ups
Staff interactions
Motion graphics
Multiple alternative social media edits/cut downs
Although video 2 is much shorter, the production is considerably more involved.
The complexity of the project has a far greater influence on cost than the running time.
Typical Corporate Video Projects
Every business is different, but most projects fall into a few common categories.
Company Overview Video
Designed for websites and presentations.
Often includes interviews, workplace footage and branded visuals.
Customer Testimonial / Case Study
Usually filmed at one location with supporting footage of the customer or workplace.
A great option for building trust.
Recruitment Video
Focused on attracting new employees by showcasing workplace culture, facilities and team members.
Product Video
May be filmed in your workplace or a professional studio depending on the product and style.
Training Videos
Often produced as a series rather than a single video.
Planning and consistency become particularly important for larger projects.
How to Get More Value From Your Budget
One of the biggest opportunities isn't reducing the cost of production.
It's increasing the amount of content captured during the filming day and created in editing.
Instead of creating one video, consider producing multiple pieces of content while filming is already taking place.
For example, a single filming day could produce:
One company overview video
Three customer testimonials
Five social media videos
Website photography
Team headshots
Behind-the-scenes content
The crew, equipment and setup are already there, and you’ve already arranged staff and made your premises ready for filming - making it far more efficient than organising separate filming days.
Planning ahead can dramatically increase the return on your investment.
Should You Choose the Cheapest Quote?
Price is obviously important.
However, the cheapest quote isn't always the best value.
When comparing production companies, consider:
Have they produced videos similar to yours?
Do they understand your industry, product or service?
Is planning included?
How many revisions are included?
What deliverables will you receive?
Do they communicate clearly?
A slightly higher investment that produces a stronger video often delivers far greater long-term value.
Questions to Consider Before Requesting a Quote
You don't need all the answers, but thinking about these questions will help any production company prepare a more accurate proposal.
What is the purpose of the video(s)?
Who is the audience?
Where and how will the video be used?
How many videos do you need?
Do you have a preferred filming location?
Will interviews be required?
Do you also need photography?
Would short social media edits be useful?
The clearer your objectives, the easier it is to recommend the right production approach.
Final Thoughts
Corporate video production isn't a one-size-fits-all service, which is why there isn't a simple price list that applies to every project.
The cost depends on the complexity of the production, the amount of planning involved and the outcomes you're trying to achieve.
Rather than focusing purely on the price of a single video, consider the overall value the project can deliver. With thoughtful planning, one filming day can create content for your website, social media, recruitment campaigns, presentations and marketing for months to come.
If you're considering a corporate video and would like to better understand the options available, we're always happy to discuss your project and recommend an approach that suits your goals and budget.
