Mediserve Nursing Agency - Photography and Videography
Mediserve Nursing Agency, one of Australia’s leading healthcare staffing providers, engaged us to capture a new series of photographs for their website, social media, and print materials.
The goal was to create an image library with realistic, professional photos that represented their health professionals in authentic healthcare settings, allowing the client to replace the stock images throughout their website.
Our Approach
Originally, Mediserve had planned to photograph their team in the office — but we knew we could help them achieve a more polished and versatile result. We suggested moving the shoot, the client arranged use of Curtin University’s medical learning suite, which provided a realistic clinical environment and really elevated the final imagery.
The talent featured in the photos were real Mediserve staff members, not professional models — which added genuine authenticity to the project. Our role was to guide them through realistic scenarios and leverage their medical expertise to ensure every shot looked natural and believable.
What We Delivered
Across the session, we delivered 310 edited photos and 15 minutes of raw video footage.
These assets are now being used across Mediserve’s website, social media channels, and print materials, helping the company to move away from stock imagery and instead present an authentic, professional and trustworthy image to clients and nurses alike.This project is a great example of how the right environment and thoughtful direction can make a big impact. By combining real medical professionals, authentic settings, and a clear creative vision, we helped Mediserve produce a library of content that feels both professional and human.
Project Highlights
One of the standout aspects of this project was the environment itself. Curtin University’s medical suite offered an incredible setting — though it came with some creative challenges. For example, while we couldn’t perform actual medical procedures, we worked with the team to stage convincing simulations that maintained accuracy and realism. And then worked the angle of the camera to help with the ‘trickery’,
Helping Build a Better Brand Image
This project is a great example of how the right environment and thoughtful direction can make a big impact. By combining real medical professionals, authentic settings, and a clear creative vision, we helped Mediserve produce a library of content that feels both professional and human.
If you’re looking to update the imagery of your business or replace stock photography with authentic, professional photography that tells your story and highlights your services, we’d love to help.
