CrossFit Access - Social Media Marketing (Month 2)
Social media thrives on video, but you won't build your brand by reposting other companies media. Just like CrossFit Access - You need your own content!
So if your business is struggling to post high-quality media that really communicates your messages and builds your brand you should come and have a chat with us. We work to understand your key messages - what sells you as a company, and then develop those messages into video. Our Social Media Content Package delivers a monthly bundle of content for you to use on your social media, emails and even your website.
That's right, we give you the tools to get out there and really market your business!
If you're still on the fence, consider - if you could post a video (or photo) about your business, with your business message, once every two days, how would that help your business? How many more potential clients could you get your brand message out to? How many more clients could you bring in?
Now, About the Project!
CrossFit Access are a CrossFit gym based in 3 locations in the Northern suburbs of Perth; Malaga, Morley and Wangara.
Currently we're working for 3 months to provide CrossFit Access with a series of social media video content so as to help them build their business' brand and reach more potential clients.
Readers may wish to read more on month 1 here!
In our 2nd month working with CrossFit Access owner Aidan and his team we headed to Morely to continue building on the business' messages of;- 'CrossFit Access welcomes all, whatever your fitness level'.
Just like the first month, we worked to interview a number of members of the gym to show their thoughts and perspectives on the business as well as on their own fitness journeys. These sort of 'raw interview testimonials' really help a viewer engage because they don't looked or feel planned - so they feel more honest than a typical 'sit down' interview.
Let's have a look at the 15 testimonial interviews we delivered for CrossFit Access.
These interviews are designed to be short and sharp - allowing for better engagement on fast moving social media. Because of their length, they could be used on both Facebook and Instagram - increasing the amount of the use for these tools. Each video looks at one person and one topic - allowing the business owner to concentrate their sales message (or even just focus their Facebook status) when they post the content, on the relevant topic at the time of posting.
These clips are focused on a specific message, but they all link back to a series of overarching messages that CrossFit Access wants to concentrate on - this is what helps build the brand message.
Here Comes The Wrap Up
15 video clips in this month, combined with the 19 in the previous month; that will certainly keep CrossFit Access busy for social media content until we next return to them!
We'll be back shooting with them next month - so that toolbox of video marketing content that we've already provided is only going to get bigger for them. You can see more on this project in our behind the scenes post here!
If you're interested in content creation for your business on a more regular basis, then why not check out our Social Media Content Video Package - its a good start to see what we can offer, and if like CrossFit Access, it doesn't quite suit your needs - we'd be happy to customise it for you.
And as ever, if you're interested in talking about how video could be a great option for advertising and marketing your business - please feel free to get in touch!