Capturing, through the use of media, your business at work is important and today I'd like to talk about why.
Simply put;- as a business you're looking to communicate and explain what you do and what you can offer as much as possible to potential clients and customers. And as humans we're looking to find engagement and interaction as much as possible - which is why photo trumps text every time.
So capturing media of your business at work is important because it allows an engagement, a conversation to start between you and your client.
Media can be captured for a range of uses;- from both internal and external communications, your website, social media such as Facebook as well as your marketing and advertising. One photo can be used in a range of places in a range of uses. And every time you use it you're actually reducing the cost of having that photo taken;- you're getting more bang for your buck.
So why would you consider using photography within your business? Well, photography is a great visual way to show off what your business does to key stakeholders;- potential and existing clients, shareholders and even employees;- giving them a wider view of your business in operation.
And it's more than just a visual representation of work taking place. It allows us to see inside your company. We can introduce the human element of your business, telling stories about your employees and what you offer. Afterall, as humans we look to connect with other humans, not faceless "businesses".
Let's take a look at some example 'business at work' photography, this time from a typical worksite.
These images were shot a couple of years ago and were used for a range of internal and client communications.
And whilst this photography captures a worksite, the principle can be applied to any business. You can look to capture your business at work;- interacting with its clients, demonstration of it's products or services or even showing off your working environment.
So whatever you're business we would encourage you to make sure you capture your business at work and tell your story to potential clients.
If you're interested in viewing more examples of our photography then you can find more examples here, and as ever, if you're interested in having a chat about how photography can help your business, please feel free to get in contact.