When you're a small business looking to advertise and market your brand, product or service it's important not only to have your advertising built for as many uses for it as possible, but also that it works for you for as long as possible. This way you are getting true value for money.
At GINGERBEARD Media we always work to understand what our clients will use their media for as well as provide guidance on its use so that they get the best possible bang for buck.
But according to Online Publishers Association, 80% of viewers will recall a video ad they viewed in the past 30 days. This is additional reasoning as to why video is a great advertising tool for small and medium-sized businesses.
What this means to businesses is that by using video to market and advertise your business, that "one view" could actually remain with your potential client for longer than you are aware of.
And that recalling of your brand, product or service means that you are more likely to be investigated further for consultation on their purchase. This recall in a potential consumer's memory is great - it's another way of getting more bang for your buck.
So my question today is; how effective is your existing media at giving you a longer-term conversations with your clients? Are you really getting great value for you money on non-video media? What's stopping you looking at using video to market and advertise your business?
As ever if you'd like to chat about how video could help your business, I'd love to have a chat.