Is Your Business Missing Out On Video?

Let's start with a statistic, because if you're a regular reader of this blog, you know we love some statistics!

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014
— Cisco

As small business owners we're always looking for ways to successfully market or advertise our businesses better or differently than our competition. But we're also looking, like big business, to do so with as lower cost as possible (note this doesn't equal the same as cheap). For us, this usually rules out TV and radio and usually print advertising.

But online video marketing is different, because its delivery is often made at a controllable cost; something that is often overlooked.

64% of marketers expect video to dominate their strategies in the near future
— Nielsen

Lets start with some simple points about why you should be using video to market your business.

The truth is that video is more engaging than any other form of media. As humans we want to feel connected, and watching video enables us to become engaged in a story. We feel for the person telling the story and thus we become connected to the story .... about a brand. Your brand. Additional to all those feels is that we're able to communicate more in a video than text and/or pictures. That means your messages get to sell your brand more.

So lets move to controllable cost.

Did you know that within Facebook you can set advertising budget on your posts. That you can target select people, potential clients. That means for the price of a coffee you could be getting your brand in front of more people, more potential clients. Yes?

Ok, well how about did you know that you can purchase advertising "pre-roll" on YouTube. and you know that those adverts are targetable based on user profiles, geographical location and search terms? Yes - You know, those adverts that appear before the main content and you usually push the skip button unless you're really interested. Perhaps?

Ok, but did you know that with those pre-rolls, did you know that you don't pay for the advertising if someone pushes the skip button? Perhaps not.

Most small businesses are not aware of this. And they are missing out!

That's right, lets look at this. You only pay if someone watches or engages with your advert. In your face TV, radio and print media! Big business is paying for TV advertising which you mute. Big business is paying for radio which you change channel during adverts. Big business is paying for print advertising which you put in the recycling. Big business is paying for billboards that you don't read.

But you aren't paying for targetable advertising that you only pay for when someone becomes engaged?

My question today is ... Are you missing out on the video marketing wave?