Last month when James approached us about a fitness photoshoot, we found it be slightly different to others we had been involved in. This one was for national fitness magazine Men's Fitness.
James' recover story was featured in the magazine after he sustained a serious head injury after striking his head on the side of his swimming pool but has now built himself back up; both mentally and physically and is preparing to compete in bodybuilding events.
This shoot itself was done in a public place with James wanting to show a relaxed approach to his photos; i.e. less posed and more natural. Shooting in public is not an easy task for most (non-model) people but James soon found a flow and by the end admitted he enjoyed the photoshoot we had with him.
At the end of the day that's what we aim to have with all our clients; that they go home not only with a great product, but also having enjoyed the process of getting there.
Above the magazine layout. Below the chosen image.
Some of the other images from the shoot