Ask The Beard: Why Should My Business Use Video?

We get asked a lot of questions about video here at GINGERBEARD Media, so Head Beard Bruce is sitting down to answer some of them in our video series called "Ask the Beard".

In this episode we're looking at why businesses should look at using video. That's right, it's the starting question for most business who are skeptical of taking the next step forward with their media.

The truth is that video is far more engaging than photos; just like pictures are to text. That engagement leads to keeping people interested in your product and/or service which means they spend more time on your website. And more time on your website means that viewer becomes more invested in your product and/or service meaning they are more likely to purchase or use your service.

Some of the stats covered in this video:

  • 88% of consumers are more likely to spend more time on a website with video (Source: Mist Media)
  • 70% of marketers report that video converts better than any other medium (Source VidYard)
  • 64% of consumers are more likely to buy a product after watching a video (Source: Social Media Today)
  • Use of video makes you 53x more likely to appear on the front page of Google's search listing (Source: Marketing Sherpa)

All great reasons to consider using video for your business. So before your competition leaves you behind, why not come and have a chat with us about using video for your business?