Behind the Beard (BtB);- Shirley Roden
Our "Behind the Beard" video series follows us behind the scenes of our video work with clients.
The idea is simple - instead of just watching a video that we've delivered for our latest client, we want talk about the video, let our bearded-followers come with us behind the scenes. With these videos we hope followers (and potential clients) can find out about our project development, the messaging behind the video the challenges we face when shooting.
Ultimately, our aim is to move our business to become even more transparent. Remove the mystery that is small business videos, and show you what it's like to shoot video for businesses.
In this episode of Behind the Beard we discuss our recent "shoot-only" project with a local digital marketing agency for their client; Shirley Roden.
Shirley is an experienced PT who needed a video to lead the promotion of her six-week fitness program. The footage we shot allowed the marketing agency to edit a promotional video that really draws in potential clients.
In such a short video we deliver testimonials, a scripted call to action and a series of shots which show off the fitness program.