So why should you use video for your business and specifically on its website? Afterall it's generally more expensive than just text and photos.
The simple answer is engagement.
A study conducted by Diode Digital concluded that 'before reading any text, 60% of website visitors will watch a video if available'. And if you follow this up with another statistic; that video helps 88% of users stay on a website longer - it all points to an answer that video engages better and for longer than other communication mediums.
The old adage of "show, don't tell" really sings out to us here.
So if your website doesn't have a video you could be missing out on an engaging your visitors and potential clients with both visual and aural communication.
If you'd like to chat about video and it's use within your business then get in touch and we'll go from there;- We're only too happy to talk video!