The Primal Throwdown 2014

Roughly six weeks ago we were asked by Southern Crossfit if we wanted to take a run at producing the poster for their yearly Crossfit competition; The Primal Throwdown.

Graphic design is a logical next step for us;- it merges well with photo and like photo and video, allows us to show some creative flare.

So with the end result now released out into the interwebbs and tickets about to go on sale shortly, I thought it would be interesting to look at the couple of revisions that didn't make the cut. For me, I enjoy seeing what made it and what didn't; be it design or product. So I figured others might too.

So first up, the first round that didn't make the cut.

As with any design you have to convey a message and we aren't necessarily talking about what's said with text; in this case title, date, location etc. With these designs we were also aiming to show a number of different messages; the emotions of competing, the atmosphere of the event and range of athletes who take part.

In the end these designs weren't selected and we decided to run with a simpler design.

The "winning" trio of designs were:

But again even in the success of these three selected posters, there were others that didn't make it. Here are the remaining six posters that weren't used as part of the competition's launch.

So there you go, some insight into the Primal Throwdown 2014 posters and the design revisions we go through before release.

Get on Beard and let us know your thoughts and comments below.