CrossFit Quarter Melville (CFQ) is a Perth-based, owned and run CrossFit gym located in Booragoon. They recently contacted us about pulling together a welcome video that they could use on their website and social media as a form of advertising and promotion of their facility.
Like many businesses they wanted to communicate lots of different messages to potential new clients in a quick and effective manor - which of course video is perfect for.
We worked with them to develop a message and brand plan, and then we were let loose within their business and with their existing members to achieve their vision. What resulted is a great reflection of their friendly business style and awesome members.
From behind the scenes we'd like to thank all the members of CFQ who stepped up to be in front of the camera to provide their opinions and answer our questions; it's not an easy task for most and without them this project wouldn't have been achievable.
Our video now sits pride of place on CFQ's front page of their website.