Heroes (Crossfit Access)
"We need to launch a new Crossfit Competition and we have a name..."
That was about as much of a brief as we got to start with from Crossfit Access, but we worked collaboratively with them to brainstorm ideas into what became the launch trailer of their new annual Crossfit competition in Perth.
Crossfit Access were keen to have a dark, moody and punchy vibe to their video showing that they and their competition were going to make a serious impact on the WA Crossfit calendar ... they also needed it delivered within a tight deadline ready for a live launch at their Crossfit Ball in front of 300 people.
We happily delivered.