A Simple Script Structure For Your Business Videos
If you’re a business owner who has been struggling to develop and stick to a simple script/structure for your business videos, then boy oh boy, do we have we got an episode for you!
So look, you might not be aware that you are struggling on this topic, but some signs you might be…
1) You recognise that you waste a lot of time (or get stressed and annoyed to complete your video) when shooting your videos
2) You find yourself going off-topic and ending up with long or incomplete videos
3) You recognise that you want a more efficient way to shoot your videos, but you’re struggling to work out how.
Often as video content creators, we get stuck on the ‘'I need new gear’ train rather than developing a process or structure to help us get through the filming more efficiently. And trust me - the second will definitely help you so much more.
Why Have a Structure / Process?
Structure helps keep your viewer engaged because it helps you keep you on point and talking about what your viewer is interested in, and it helps keep you on target during filming - meaning you have time, and a lot of the time, patience. It’ll save you time during shooting, and that has a knock-onto save you time in editing.
So let’s walk through this step-by-step structure.
The Hook / Problem
At the start of the video, you need to get people hooked as to why they should stick around. So explaining a problem to the viewer is going to make sure you’ve self-quantified them as a lead - they know theyre in the right place.
Effectively we’re saying to them - ‘are you having a problem with x… if so here is an answer'.
Intro Yourself
We’ve now opened the door - so time to explain why this person would want to listen to us. This should not enter into a 20-minute waffle. Keep it on point and relevant to why they should listen to what you have to say.
The Solution (Intro)
We can use this period to explain a little more on the problem - empathise with the viewer and reassure them that you can help. We’re able to expand on some information - perhaps as to why this happens and that you’re going to run through a series of steps to help them
The Main Content
At this point, we have already used a lot of time, and it’s important we get to the point - the main bulk of the information to help the user. This should be your largest section of information, if it’s outweighed, effectively by your self-marketing, then you’ll probably lose the viewer.
If this section is small, reduce the others around it to suit it. Don’t expand this section with waffle - how often have you looked at a YouTube video to learn something only to have a very short answer answered in 20-30 minute video - it’s frustrating right? Don’t do it to your viewers.
Make sure you provide your solution in a structured format - consider and plan out your talking points. Sometimes its good to use a ‘top 5’ list structure, or perhaps a step-by-step;- like this article
Summary and Call to Action
Sometimes a video can feel incomplete and that’s often because people don’t round them out. Having a summary and close out with a call to action can really help solve this.
Summaries are a good way to tidy up longer videos as they summerise what you’ve been over. The length of these can be tailored to the length of the episode - they really only need to hit key points.
But often the most common missed thing is a call to action.
It might seem obvious that if you want someone to think of your advice that they could consider phoning or emailing your business, but they don’t. Unfortunately, we need to instruct them - so make sure you have a call to action at the end of your video.
Let’s wrap this up
So there you have it, that’s a simple structure for you to follow in your next video. As ever, I hope you’ve enjoyed the episode. If you have any questions please feel free to get in touch.
Until next time,
Beard Out
